The Rugby Channel
OTT Platform
Website sessions / month
IMA Winner 2017
Best in Class
Mobile sessions / month

Rugby International Marketing tapped OMNIGON to develop The Rugby Channel, its all new OTT platform.



Rugby International Marketing partnered with OMNIGON in the development of its new OTT platform, The Rugby Channel. OMNIGON developed this comprehensive, end-to-end solution, designed to drive engagement with current and new Rugby fans while bringing the action and live viewing excitement of one of the most popular sports to the US audience.

The Rugby Channel offers free and premium content offerings, users are able to stream live matches, get real time play-by-play and head-to-head match stats, view archive match videos, share across social platforms, and receive custom content including the latest news on their favorite clubs. 

Among the live events available exclusively through the new platform include test matches featuring the USA men's and women's national teams; the World Rugby Women's Sevens Series; the USGA Rugby national college and club championships; and matches from Europe's Guiness Pro12 competition.

On-demand content includes the World Rugby TV weekly news magazine and classic matches from the archives of USA Rugby, the England Rugby Football Union, the Rugby World Cup and other global competitions.

The Rugby Channel launched April 2016 on iOS and Android mobile devices and on the web at Phase two launched June 2016 on Roku and Apple TV streaming devices as well as native iOS and Android tablet applications. The Rugby Channel is available through monthly or yearly subscriptions.