NEW YORK, NY – NOVEMBER 29, 2016 – OMNIGON (www.OMNIGON.com), digital partners with many of the most important global brands in the sports, media and entertainment industries, has announced a coordinated digital partnership with FINA, the International Swimming Federation, to develop a new suite of mobile apps. The launch of these apps, on both iOS and Android devices, coincides with the 13th Annual FINA World Swimming Championships, taking place December 6th-11th in Windsor, Canada. A second release of the app is planned for March 2017 featuring diving data and results. The third and final phase of the app will be released prior to the FINA World Championships in July 2017 and will include all of FINA’s six aquatic disciplines.
FINA sought to create an engaging, fan-centric experience that would ignite interest in the sport, drive engagement and bring fans closer to the athletes than ever before. To meet these objectives, OMNIGON designed and developed app features that include a comprehensive results section featuring both live and historic data back to the year 2000. Within the results section, users can search by events and explore detailed results including split times and records. Additionally, the app also features a robust event hub, with event details and schedules for all previous, current, and upcoming events.
There is also a comprehensive athlete area dedicated to FINA’s 15,000 participants. Each athlete profile includes biographical information, nationality, race by race results, images and a link to their social media feeds. Additionally, there is a dedicated media section featuring all latest news articles, video and photo highlights, and social streams.
“We are very proud today to be able to launch our first ever mobile application – a project FINA has been keen to develop in order to enhance even further the exposure of its top events,” said FINA President Dr. Julio Maglione. “We truly believe that the app will provide a range of crucial information to our various audiences, in a fast, comprehensive and efficient way. OMNIGON provided their expertise and professionalism throughout the project and we are very grateful for their help in building this new digital platform.”
“OMNIGON is thrilled to have worked with FINA on the design and development of their first-ever mobile app,” said David Nugent, OMNIGON’s Chief Commercial Officer. “Our team, working closely with FINA’s digital team throughout the process, understood how important it was to create an immersive experience. We are excited FINA’s global fan base will now be able to engage with this compelling, fan-focused product.”
Bora Nikolic OMNIGON’s Chief Creative Officer, said “the new FINA digital experience places primary focus on competition by bubbling up the right balance of statistical information and content wrapped in a simple, yet beautiful, visual experience that is well positioned to elevate the FINA brand. This future -proof, scalable design framework is designed to ultimately support all of the core FINA disciplines into a single application.”
About Federation Internationale de Natation (FINA) The Fédération Internationale de Natation, founded in 1908, is the governing body for aquatics worldwide. FINA's five discipline Swimming, Open Water Swimming, Diving, Water Polo and Synchronized Swimming - are all included in the Olympic program. High Diving made its first appearance in FINA events at the 2013 FINA World Championships. FINA counts 207 affiliated National Federations on the five continents and has its headquarters in Lausanne (SUI).
OMNIGON is a team of digital strategists, artists and technologists working exclusively in digital content delivery in the sports, media and entertainment industries. Since its founding in 2008, OMNIGON has established itself as a market leader, focused on helping clients achieve returns on the strategic, creative and technical investments they’ve made. OMNIGON, headquartered in New York and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with celebrated, global brands including PGA TOUR, FC Bayern Munich, CONCACAF, AS Roma, IRONMAN, the German Football Association (DFB), NASCAR, World Rugby, the United States Golf Association (USGA), Miami Heat and countless others.