Rugby International Marketing tapped Omnigon to develop The Rugby Channel, its all new OTT platform. The Rugby Channel, designed to drive engagement with current and new Rugby fans, will bring the action and live viewing excitement of one of the world’s most popular sports to the US audience.
Omnigon designed and delivered The Rugby Channel, which includes both free and premium content offerings. Users will be able to stream live matches, get real time play-by-play and head-to-head match stats, view archive match videos, share across social platforms, and receive custom content including the latest news on their favorite clubs. Real time, head-to-head stats will include tries, carries, possession time, clean breaks, and tackles. The free offering will offer short videos and limited content.
The Rugby Channel will be available through monthly or yearly subscription options. Among the live events available exclusively through the new platform will be test matches featuring the USA men’s and women’s national teams; the World Rugby Women’s Sevens Series; the USA Rugby national college and club championships; and matches from Europe’s Guinness Pro12 competition. On-demand content will include the World Rugby TV weekly newsmagazine and classic matches from the archives of USA Rugby, the England Rugby Football Union, the Rugby World Cup and other global competitions.
Phase one launched in April 2016 on iOS and Android mobile devices and the web at TheRugbyChannel.tv; phase two, launching on advanced platforms, launched June 2016.
Technical Counsel, Project Management, User Experience Design, User Interface Design, Systems Architecture, Software Integration, Quality Assurance