IMG sought to create a system that enabled their client, Haas Automotive, to evaluate the way it invests in hospitality for racing events.
OMNIGON worked alongside Haas to design and develop a system that not only evaluates the way it invests in hospitality for racing events but how it monitors the results of those investments.
To do this, OMNIGON established a process of managing requests, approvals and ticket distribution. We then helped create a model for the business revenue, giving the Haas team an idea as to how much revenue each attendee is generating. The output of this work is a system that generates data visualization illustrations highlighting the impact of ticket distribution and hospitality on the Haas brand and the value of the exposure that these efforts bring.
Technical Counsel, Business Analysis, Project Management, User Experience Design, User Interface Design, Systems Architecture, Quality Assurance