IMG

Custom Sponsorship ROI Analyzer

IMG

Custom Sponsorship ROI Analyzer

CONNECT

IMG sought to measure their sponsorship activities across platforms and events with a dynamic calculator that measured ROI for their clients’ media investments.

CREATE

Omnigon developed this custom ROI analyzer based on metrics that exist across sports media purchases. This calculator allowed IMG team to input specific criteria into the tool, with the output generating data visualization illustrations on their investments. The data provides a comparative analysis of these sponsorship year over year, ideal for high-level presentations.

DELIVER

Business Analysis, Project Management, User Experience Design, User Interface Design, System Architecture, Quality Assurance