Over the past four years, NASCAR has raced forward in their efforts to educate fans, reduce environmental impact and validate green technologies. Among NASCAR's most notable ecological achievements to date include creating the world's largest solar-powered facility, a tree planting program that captures 100% of emissions produced by on-track racing, and the largest recycling program in U.S. sports.
Although it may seem counterintuitive, some of their environmental programs have even led to better performance. For example, the groundbreaking biofuels program that NASCAR launched in partnership with Sunoco and the American Ethanol industry have resulted in a reported increase of up to 10 horsepower.
David Nugent, SVP of Business Development at Omnigon, said, "We're fortunate to have such a strong relationship with NASCAR, especially as it relates to their Green initiative. They've shown a real commitment to innovation around sustainability, and we're honored to work with them on these important platforms."
The kinds of results NASCAR is producing can go a long way in educating NASCAR fans to the benefits of recycling and ecological efforts -- which is another goal of NASCAR Green. With a fan base of over 75 million, simply demonstrating how helping the planet can help something even closer to their hearts could inspire millions to do their part -- now and in the years to come.
To learn more about NASCAR Green's ongoing efforts, visit http://green.nascar.com/
About Omnigon Communications, LLC
Omnigon is a team of digital creative and technology professionals that deliver award winning visual, software and infrastructure solutions. Services include strategy consultation, social and mobile product development, and the deployment of large web-based systems. Omnigon has offices in New York, Toronto, and Kiev, Ukraine and employs a staff of over 50 talented professionals.
Contact: David Nugent Omnigon Communications, LLC david.nugent@omnigon.com
Phone 646.961.4906
Fax 646.607.0745
