Project Challenge
St Patrick's Day, 1886 The first issue of The Sporting News in St. Louis on March 17, 1886
Deliver a compelling new online home for The Sporting News without creating another scores / schedules focused sports portal.
Project Detail
When they began talking about redesigning their web site, The Sporting News had already given great thought to who they were as a business and the unique qualities they brought to the sports information space. In the digital realm they sought to focus on what they did best, cover the details of a sports story, while creating a shift in the way that fans consumed sports content.
As we looked to create a differentiated position in the marketplace, the opportunity for us was to really bring news back into Sporting News," said Sporting News President & Publisher Jeff Price. "Between this and the magazine re-launch and Sporting News Today, this is now much more of an even-legged stool both from a fan perspective and on the business side.
Omnigon Value
Omnigon focused the site redesign initiative on the organic nature of each story and the importance of creating the kinds of connections that would allow visitors to follow and consume the way they chose to. This approach incorporates covering the story from 360 degrees, providing the story angles and interpretations that only multiple perspectives can provide.
Working side by side with the Omnigon team, The Sporting News created an experience that focuses on being the center of the sports storytelling universe. Omnigon provided not only a new visual system for the site, including social media outlets and The Sporting News feed, but designed the experience while considering a backend content aggregation tool that helps editorial staff in separating threads from the basic sports stories of the day. Among the unique components on the new site is a feature in which stories are accompanied by an interactive timeline that allows easy access to prior related stories in a sequential fashion.
