Create a Facebook application that provides fans with a social platform to engage in the process of choosing a comedian for Comedy Central’s Friday night line-up.
Stand-Up Showdown is a Facebook application that Omnigon developed for Comedy Central's stand-up event of the year, the “Stand-Up Showdown.” Stand-Up Showdown is a month-long, network-wide, event created to allow Comedy Central viewers to decide which comedians are their favorites. The application is embedded in the ‘Welcome’ tab of the Comedy Central Stand-Up Showdown Fan Page on Facebook and allows fans to engage in the process of choosing the best comedians for this year’s event.
Each week, users can browse through a video list of 10-12 comedians to potentially be broadcast during the Friday night line-up. When a user clicks on a video thumbnail Omnigon increments the vote count for that comedian and then launches Comedy Central’s video player. Facebook Likes and Twitter Follows are recorded via access to each platform’s API’s as these data-related events are triggered. Each Friday night during the event, Comedy Central will reveal on-air that week’s top fan choices.
At the end of the event the Comedy Central Stand-Up Facebook App will switch from ‘vote’ mode to ‘discovery’ mode. During this time the app will simplify its display to showcase one featured comedian along with a set of comedians they’re following on Twitter.