JUNE 16, 2014
Ahead of the 2014 World Cup, Fox Sports partnered with digital consulting firm Omnigon to create a second screen experience called MatchTrax. Omnigon gave Lost Remote a demo of the product last Friday and it is evident that MatchTrax is a second screen experience that appeals to both die-hard soccer fans watching every game and to casual fans.
MatchTrax’s main features include live match commentary, real-time field views, a leaderboard and statistics, and ‘Hash Clash.’
JUNE 15, 2014
Second screen data consumption has continued to increase over the years and is being driven ever higher by the increased use of computers, smartphones and tablets. But what exactly is second screen data? It is basically anything on a platform other than a television. The TV is the primary way to follow sports so any other platform would therefore be a secondary screen.
JUNE 12, 2014
The 2014 FIFA World Cup is here, and New York-based Omnigon is getting in on the action.
Ahead of the world’s biggest sports tournament, Fox Sports has partnered with the digital firm to create MatchTrax, a second screen data visualization app created specifically with soccer in mind.
JUNE 11, 2014
Fox Sports has partnered with digital consultancy Omnigon Communications to create a new second-screen experience for the '14 FIFA World Cup, called Match Trax. The offering, designed for both mobile and desktop platforms, includes live-match commentary, statistics, social media integration, and game visualizations. The effort is also designed in part as a runup toward the '18 and '22 World Cups in which Fox will have exclusive U.S. media rights.