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SEPTEMBER 11, 2014

Beginning Sunday, September 7 on NASCAR.com, sports fans everywhere will be challenged to fill out a perfect Chase Grid – from the Challenger Round to the Championship Round – for a chance to win $100,000. Once the Chase for the NASCAR Sprint Cup field is set following the Federated Auto Parts 400 at Richmond International Raceway, fans will be able to log on to www.NASCAR.com/grid and make their predictions on how they think NASCAR’s brand new playoff system will transpire.

SEPTEMBER 10, 2014

NASCAR is taking a page out of March Madness and trying to get fans more engaged with the Chase for the Sprint Cup. This year, fans can get involved through the Chase Grid Challenge. The process is akin to trying to fill out a perfect bracket for the NCAA Tournament. Fans create their entry by picking the winners of the races along with the correct order of finishers, accumulating points through the final races in the NASCAR season.

SEPTEMBER 09, 2014

NASCAR has introduced a comprehensive range of media strategies for promotion of the Chase for the Sprint Cup Championship.

This includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of engaging new and existing NASCAR fans.

“We needed to make sure we are putting our best foot forward against what we think is a terrific format,” said Steve Phelps, NASCAR’s chief marketer.

SEPTEMBER 05, 2014

There has been a shift over the years in the way content is consumed and how information is transmitted. Technological advancements are changing so rapidly that predicting what the landscape will look like over the next ten years is quite challenging.

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