NASCAR
Digital Products & Platforms
#1
sport
In brand loyalty
5+
million
Total app downloads

OMNIGON and NASCAR are engaged in a multi-year deal to consult, innovate, design and develop digital products and platforms.

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We've worked with longtime partner NASCAR on various intitiatives since our relationship began in 2012. As part of our first engagement, NASCAR sought OMNIGON to assist with the migration of its digital properties to NASCAR-owned infrastructure. Initially, we oversaw NASCAR's internal teams while managing vendors and suppliers to ensure an effective transition. When the new NASCAR.com site went live, we supported it full time until the NASCAR team took over. Since the transition, we've collaborated on many initiatives.

OMNIGON has conceptualized, designed, developed and delivered all of NASCAR's mobile and tablet applications for iOS, Android and Windows, dating back to 2012. Functionality within these apps include live race leaderboards and highlights, exclusive news and videos, ability to listen to the official NASCAR radio for all races, and integration of social feeds.

NASCAR iPad Leaderboard
August 02 2017
NASCAR Mobile Home
August 02 2017
NASCAR Mobile Driver Audio
August 02 2017
NASCAR Mobile Crew Chief
August 02 2017

Unique features include live in-car audio, enabling fans to listen to the conversations between drivers and their crew, and live in-car cameras, so fans can view the action from the driver seat. Fans can also, in real time, follow their favorite driver's position on the track. 

In 2015, we assisted NASCAR with the launch of NASCAR Acceleration Nation, a platform designed to engage and educate younger generations on the sport. The motorsports industry's first national in-school education program teaches children all elements of the sport, including driver and track information and the mechanics behind making the cars go. Acceleration Nation encourages STEM and has a partnership with Scholastic books to further emphasize its importance. Over 200,000 school-age children participated in the first year of the program.

In 2014, NASCAR sought to create fan engagement platforms to coincide with the all-new playoff format, the Chase. We created two prediction grids – the Perfect Chase Grid Challenge and the Chase Grid Battle. For the Grid Challenge, entrants selected who they thought would advance through each of the four rounds of the competition. In the Grid Battle, entrants predicted the drivers they thought would advance one round at a time. Points were accumulated based on the number of correct picks and the correct ranking of the drivers who advanced.

We worked closely with NASCAR in the development of their NASCAR Green platform. NASCAR Green is a program dedicated to reducing NASCAR's environmental impact, educating fans and validating varioud green technologies. This sustainability program touches all of NASCAR's stakeholders including employees, race teams, tracks, business partners and, most importantly, fans. The NASCAR Green website won an Interactive Media Award as Best in Class, the highest honor, in the Natural Environment / Green Category.

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